Elena Potter Elena Potter

Target

William Peterson, Design Director of Beauty, Target Corporation

"Nicole's thoughtful and collaborative approach have been invaluable to myself and my team. Without her expertise across multiple aspects of formulated goods our approach and methodology would not be as strong as it is today. Highly engaged, passionate and informed. Nicole is a great partner."

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Elena Potter Elena Potter

TrūAura Beauty

Rick Heath, Founder & CEO, TrūAura Beauty

"Nicole's real-time recommendations for alternative materials has not only ensured that our brand product standards are met but has supported the education and development of our NPD team. I look forward to a long partnership with Nicole and would recommend her to my closest of colleagues...who would only expect a positive recommendation to be rock solid!"

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Elena Potter Elena Potter

NakedPoppy

Jaleh Bisharat
Co-Founder and CEO, NakedPoppy

“Nicole is a rare gem: deeply knowledgeable, hard-working, and just a brilliant scientist whose commitment to clean, sustainable products runs deep. If you’re looking for an excellent scientist who is also kind, collaborative, and a genuine delight to work with - run, do not walk, to hire Nicole.”

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Elena Potter Elena Potter

Grove Collaborative

Jon Silverman
Senior Vice President, Grove Collaborative

“As Grove Collaborative was developing more of its own household and personal care products, we needed a knowledgeable partner to help guide the early stages of our ingredient and product standards. Nicole was instrumental in this process for Grove.”

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Elena Potter Elena Potter

Credo

Mia Davis
VP, Sustainability & Impact, Credo Beauty

“I hired Nicole to work on my team at Beautycounter several years ago and have since recommended her consulting services to several colleagues. She’s smart, reliable, and an all-around great human being.”

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Elena Potter Elena Potter

Goop

Anita Jennison
VP Marketing, Beauty & Wellness, Goop

“A true partner! She is very experienced and knowledgeable and provides ingredient information that allows us to stay true to our ethos. She is a valuable asset to the product development team.”

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